When thinking about denim one should immediately think about sustainability! Unfortunately that is not the case at the moment. That is why all efforts that are made to make the denim business cleaner should be encouraged! Take the new Initiative Kings of Indigo: K.O.I.
This Amsterdam based Company really catch the right feel in their products with an eye for the environment. Using recycled yarns as much as possible, Using organic cotton and using low impact treatments like laser, ice blasting and using less or no water. Check out their website or a great article I found already some time ago:
denimgopher 